Skip to main content

King's Digital Portfolio

Black Ballad

Black Ballad

Digital media that reaches, engages & understands black women globally.

Problem

Black women are misrepresented continuously throughout the media & mass market brands. Yet in a competitive digital environment increasingly shaped by personalisation and choice and that is enabling globally focused communities, platforms & brands, black women have few, if any trusted sources of media for lifestyle or entertainment information. The result is that there are few options for brands that want to reach, engage or understand black audiences & communities.

Solution

Black Ballad uses digital media to provide entertainment, while simultaneously building a proprietary & unprecedented dataset that captures the consumer behaviours of black women, which enhances the media business, while providing the IP to power an insights business for brands that want to reach, engage or understand black audiences

Team

Website and social media

UN Sustainable Development Goals