Using innovative materials and player-first design to make advanced, lightweight protection for the modern cricket player.
Athletes across the sports community have been long-underserved and become frustrated with the lack of innovation and effort being put into the sports accessories market. We felt that these products had been forgotten about by big brands; they’d become an afterthought. We specifically focus on these neglected and unseen areas of the game to give back margins for those willing to go the distance. Hard Yards exists to change your perception of sports accessories.
We provide athletes with advanced, cutting-edge products to meet the increasing demand and focus on marginal gains. We re-think how conventional sports accessories should be used by combining evidence-based materials science with player-first product design.